copywriter, brand strategist, and hungry for strategies that make people stop and read.”
“I’m Michelle,
Each company has its own unique personality that shapes the products or services it offers.
When I craft copy, I take on that brand’s persona—whether it's playful and irreverent or professional and fact-driven—and create your brand’s story.
When customers buy a product or service, they’re also buying a feeling. A lifestyle. An identity.
My job is to translate your brand's voice into words that make people feel that identity and want to be part of it.
The result? Customer brand recognition that converts passive observers into loyal advocates and repeat customers.
Portfolio
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Discover how I approach trend spotting, organize my ideas, and can help develop marketing campaigns.
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Read my LinkedIn exclusive newsletter covering everything writing-related from real copy analysis to cover letter solutions.
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See how I diversify my brand voice across social media and print ads in industries such as education, lifestyle, and consumer goods.
