Conceptual Projects
Social Media Ads
Client: Nature’s Pet
Background: Nature’s Pet is a fictitious pet food company specializing in natural, organic pet food with ingredients sourced from ethical farms.
Objective: Create an eye-catching Instagram ad that announces Nature’s Pet’s special one-day discount (25%) for National Pet Day.
Target Audience: Pet lovers who prioritize health and environmentally-friendly products.
Client: DermaDude
Background: DermaDude is a fictitious men’s skincare line that specializes in reasonably-priced, quality moisturizers and cleansers.
Objective: Create a bold and humorous subway ad that attracts new customers.
Target Audience: Young men who are interested in luxury and skincare but are self-conscious about the feminine stereotypes attached to skincare products.
Client: Odyssey Adventures
Background: Odyssey Adventures is a fictitious cruise line famous for its 250-passenger capacity and unique itineraries. Unlike other cruise lines, Odyssey Adventures takes small groups of passengers through “adventurous” rivers, waterfalls, and fjords, creating a memorable experience for all onboard.
Objective: Create compelling copy for a Facebook ad that captures potential passengers’ disdain for returning to work after a cold weekend and invites them to plan a vacation.
Target Audience: Free-spirited adults who work from an on-site/office building who can afford a luxury trip.
Email and Web Copy
Client: Power Zone Fitness Clubs
Background: Power Zone Fitness Clubs is a fictitious health center that offers clients access to fitness equipment, exercise classes, and personal training. It prides itself on its low-cost membership fees to reach a wide variety of clients looking to improve or maintain their health and fitness.
Objective: Create a welcome email that mainly aims to advertise a sixty-day free trial of the company’s app, Power Zone Go to encourage them to stick to a health or fitness routine via Power Zone Fitness Clubs and increase client retention.
Target Audience: Clients who recently (within the last week) purchased a membership to Power Zone Fitness Clubs who have indicated they own a smartphone (which is required to download the app).
Client: Fat Cat Coffee Company
Background: Fat Cat Coffee Company is a fictitious coffeehouse that sells coffee, tea, and pastries, with each item being cat-themed. The company also prides itself on its high-quality and ethical bean harvesting and roasting from Central American countries.
Objective: Create a newsletter email that welcomes new customers by offering a 20% discount on their first purchase and briefly discussing what customers can expect to receive in each newsletter in a fun, informative tone.
Target Audience: Middle and high-income people who love luxury coffee and cats in addition to being passionate about the environment.
Client: Urban Vibes
Background: Urban Vibes is a fictitious company that specializes in trendy and environmentally-friendly housewares and furniture. All furniture is compact enough for small spaces and each collection comes with its own “personality” to appeal to a wide variety of customers.
Objective: Create two collections with contrasting “personalities,” emphasizing one’s comfort and color variety and the other’s durability and family appeal.
Target Audience: Young adult women with a sense of humor looking for specific furniture made for their lifestyle.
Brochures
Client: Beneke Academy
Background: Beneke Academy is a fictitious private high school that specializes in STEM (science, technology, engineering, and mathematics) courses tailored to students aged 14-18. The academy is elite and prestigious, so only the sharpest young minds are accepted to attend. Students who are enrolled at Beneke Academy take on challenging and niche courses in STEM to prepare them for college as well as the challenges of a rapidly advancing world.
Objective: Create an informative brochure that briefly discusses Beneke’s selling point—its top-notch technology and STEM courses—to encourage enrollment.
Target Audience: Parents of children in middle school (grades 5-8) whose grades in science and math are consistently above their peers’ averages.
Osaka Food Guide Illustrations by Adam Rapillo
Client: The City of Osaka, Japan
Background: The Osaka Behind the Apron Tour is a fictitious smörgåsbord-style event sponsored by the city of Osaka. It draws large crowds in the thousands during its three-day run and introduces patrons to new and unique foods local to the Osaka area.
Objective: Create a fun, informative brochure that focuses on advertising the variety of Osaka-style food offered at the BTA Tour in a creative, appetizing way.
Target Audience: International and domestic tourists who enjoy trying new food.